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Bradley Gelber

Director of Marketing & Brand Strategy

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Brad joined Richmond Vona in 2026 as the firm’s Director of Marketing & Brand Strategy, leading brand development, digital growth, and strategic marketing initiatives. He focuses on building a modern, differentiated presence that reflects the firm’s commitment to standing up for injury victims across Western New York.

A Williamsville native and graduate of Williamsville North High School, Brad earned his degree in Integrated Marketing Communications from Emerson College in Boston. He began his career in sports media, covering both the Buffalo Bills and Sabres while contributing to national platforms, before transitioning fully into marketing and brand strategy.

Prior to joining Richmond Vona, Brad spent nearly nine years at West Herr Automotive Group, ultimately serving as Director of Marketing. There, he helped lead large-scale brand and digital initiatives, shaping integrated campaigns and driving growth across one of the region’s most recognized organizations.

Though he jokes about being the only non-lawyer in his immediate family, the legal field has always been part of his world. That foundation, combined with his passion for storytelling and community impact, drives his commitment to building a brand that not only stands out, but stands for something. A proud husband and father, Brad is deeply invested in the continued resurgence of Buffalo and Western New York. At Richmond Vona, he is energized by the opportunity to help grow a firm that makes a meaningful difference in people’s lives.

Bradley'S CREDENTIALS

Education

  • B.S. Integrated Marketing Communications, Emerson College, Magna Cum Laude
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